The Kellogg MMM program might be one of the biggest secrets in the MBA world. Even among new Kellogg students I have met this fall, many are curious to know more about MMM, and when I explain it to them, they say, “Wow, I wish I had know about it when applying – I would love to be in MMM”. I’ll also often hear from someone that she thought it required an undergraduate engineering degree.
Last week I met a new student at Booth who told me that if he had known about MMM, he would have gone to Kellogg instead (he had been accepted into Kellogg’s standard 2Y program). One of the current MMM students didn’t know about the program when he applied, and after he was accepted into Kellogg, he made a request to be considered for it.
With all these anecdotes in mind, I can only conclude that Kellogg has done a poor job of promoting MMM.
So what is MMM?
(The above slide was taken from an official MMM presentation to students)
First, you do not need an engineering background – I studied Comparative Literature at UC Berkeley. Another student studied History at Harvard. Another studied German (uh) Studies in China. MMM students come from a very broad background from all over the world.
Second, the MMM combines two Masters degrees. One is the awesome Kellogg MBA. The other is a Masters of Science in Design Innovation from the Segal Design Institute, which is part of the McCormick School of Engineering at Northwestern University. The program is still two years in length, though MMM programs begin 1 quarter early in the summer. You graduate with the normal 2 Y program in the spring of your second year.
Design Innovation pertains to how you look at the world in solving problems. It’s an end-user empathy approach at the world, but one that is not just relevant to developing products. If you manage a team, you need to be able to put yourself in team members’ shoes before you can create a rally point. If you are trying to sell a product, you need to know what your target customer is thinking – who they are, why they do what they do. It’s not that someone is just “stupid” or one of “those people” you can generalize. Everyone is unique and design thinking helps you use those lessons in your career.
Professor Eyal Maoz was fond of saying to us this summer (in Marketing Management), “once you understand the customer and his point of view, see how easy it is to design a product for him?” And he was right, it was. Design Innovation is highly relevant to anyone who is looking create something better for a group of people – to resolve a set of needs, whether that be through a product (digital or physical) or service. I think the degree is great for a career in product development or product management, but I think the lessons are applicable anywhere. The Innovation is the change you make in an existing product, process, or organization; the Design is the user-driven approach.
There are consulting firms (Deloitte) and large companies (Samsung) with separate innovation divisions, but also companies that focus only on Design Innovation (Ideo, Gravity Tank) consulting. You don’t need to think of the MMM program as pushing you towards that type of career, but it definitely prepares you for one. I am taking a MMM class this fall, Research, Design, Build, that uses the same process defined at Design consultancies such as Gravity Tank and our instructors are actually from Gravity Tank! We are producing real world applications of what we learned and applying them on-campus with Kellogg students. This is a great way of understanding how a startup idea can be developed, prototyped, and iterated.
There are 60 people in MMM each year, and you must apply to be in MMM when you apply for Kellogg – there are no transfer students (many tried earlier this fall when there was a rumor that a slot had opened). Our MMM class is very close, with unique social events for program students. Unlike Kellogg sections, whose students only takes classes together during the first year at Kellogg, MMM students will be in at least one class together each quarter for the entire two years.
If you have any questions about classes or the program, leave a comment below or learn more at Kellogg. (MMM 2016 in the Jacobs “Jake” atrium shown below; I am bottom row middle.)