(Link: What Your Blog Says About You – BusinessWeek)
What Your Blog Says About You
Posted by: Rachael King on March 22
What is your blog’s personality type? A new Web site called Typealyzer will analyze your blog and tell you what it says about you. Typealyzer is a research project that looks at how language reflects a person’s psychological type and his or her motivations and interests. The site was created by Mattias Östmar of PRfekt, a Swedish research and development company focused on media analysis.
For the past two years, Östmar has been collecting sample texts from blogs, based on research about personality type and writing style. The site uses a tool to run a statistical analysis of the text to come up with a word frequency algorithm for different personality types. After the blog is scanned, Typealyzer comes up with personality types derived from the Myers-Briggs model for looking at how people perceive the world and make decisions. You can find out your personality type by taking a short quiz here.
In some cases a blog’s personality does not match the writer’s personality type. Peter Yared, CEO of iWidgets says Typealyzer characterized his blog as introverted while he is an extrovert. I decided to check out some other CEO blogs on Typealyzer to see what they revealed.
Jonathan Schwartz, CEO of Sun Microsystems.
Blog personality type: The Scientist
The long-range thinking and individualistic type. They are especially good at looking at almost anything and figuring out a way of improving it – often with a highly creative and imaginative touch. They are intellectually curious and daring but might be physically hesitant to try new things. Since they tend to be so abstract and theoretical in their communication they often have a problem communicating their visions to other people and need to learn patience and use concrete examples.Bill Marriott, CEO of Marriott International.
Blog personality type: The Doer
This type is active and playful, often full of energy. They are especially attuned to people and things around them and engage in physical outdoor activities. They might be impulsive and more keen on starting something new than following it through.Mike Critelli, Retired Executive Chairman of Pitney Bowes.
Blog personality type: The Duty Fulfiller
This type is responsible and hardworking. They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature, they are often reluctant to take any risks whatsoever.Does your blog match your personality type? Let me know.
- So what did my blog say about me? PRFekt actually has 3 types of tests, one for personality, then love, then sport.
1) For Personality, from http://typealyzer.com/
ESTP – The Doers
The active and playful type. They are especially attuned to people and things around them and often full of energy, talking, joking and engaging in physical out-door activities.
The Doers are happiest with action-filled work which craves their full attention and focus. They might be very impulsive and more keen on starting something new than following it through. They might have a problem with sitting still or remaining inactive for any period of time.
2) For Love, from http://love.typealyzer.com/
ESTP – The Doers
They are gregarious and action-loving and will probably make your date into a thrill. In relationships they often feel tremendously commited, but want that commitment to be renewed day by day. They tend to get bored easily, and may be prone to switching relationships frequently unless they find an outlet for their boredom elsewhere. Sexually they are more into enjoying the moment sensually than verbally.
Best matches: ISFJ or ISTJ
3) For Sports, from http://sport.typealyzer.com/
Artisan
“Get your kicks while you can!”
The Artisans loves real-life events that can be experienced here and now. Standing in the shouting crowd at a game is almost as fun as actually taking part in it! Personally they love action and will go boldly down roads that others consider risky or impossible. That´s why they will probably gravitate towards sports with tuff independent sportsmen and women. They´re always on the look-out for fun and playful ways to enjoy themselves together with friends.
Sports of preference:
Motor sports, Football, Boxing and other sports that gets the adrenaline pumping.
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My Commentary:
Ah well, hard to say. I think if you know me reasonably well, you probably wouldn’t agree with much of this for me. At the same time, I do like going to athletic events, and I do love to be part of the cheers. “1st and 10, do it again, go! Bears!” and “Take off that red shirt!”
I am playful, but I wouldn’t say I’m active. I’m not so thrilling, but I do get bored, and have a serious reluctance to do anything I do not want to do.
