For the launch of GI Joe in Vietnam (Friday, August 14). Megastar hired models dressed as the characters to pose on stands at the theater. They had to hold their poses for 10-15 minutes a time, like statues, great for people to take pictures. It was a pretty unique promotion, I haven’t really seen anything like it where the models (also called PGs/Program Girls- PBs for guys I guess) stay still instead of interact with the crowd. I saw GI Joe at Vincom yesterday with Jimmy and Ha, and while Jimmy liked it, I thought the second half of the movie was just boring. I can’t imagine wanting to see sequels of this, and I’m disappointed how Destro and Cobra Commander came out. Even the movie’s special effects weren’t so good- I’m not sure if I’ve just become eagle eyed over the last few months but bad special effects or green screen work is becoming so obvious and annoying to me now.
Anyway, I thought GI Joe was a 5/10. Strangely though, while Jimmy liked GI Joe, Jimmy hated Transformers 2 (like most people). I actually enjoyed it more than the first one, so I am no judge on quality either.
To see all the pictures, visit my album on Smugmug. (Thanks to Ha for the pictures.)
Tags: gi joe, hanoi, hasbro, marketing, megastar, Movies, Reviews, Vietnam, vincom










