(I have one last set of essays to share, this one the short answer portion for Haas.)
1. What is your favorite quote, and why is it meaningful to you? (250 word maximum)
âI watch these guys every summer and I don’t think they grasp what is going on. They think it’s all about them, they’re supposed to be there, And1 is supposed to do this, they’re supposed to take them in.â- Rafer Alston on Streetball (basketball reality-television show), Season 1.
At [former company], I once called a meeting with a frustrated employee. She felt that the company had done nothing for her in terms of career development and that her current role held no possibility of advancement. I sat with her for a couple of hours to discuss how she could set goals with me in terms of her current work performance and how exceeding them would show she was ready for a promotion. Ultimately, while she said she understood my points, she was extremely reluctant to set performance metrics and never followed-up with me to do so.
I have also felt at times that I deserved more recognition or was upset that I had not reached a certain milestone. Alstonâs quote and the memory of that meeting remind me that, to succeed, I need to look closer at my actions- what is it that I am doing or refusing to do that is stopping me? I look to others to let me know how I am missing the mark, no matter how difficult it is to hear. I place the burden of success on myself and accept no excuses in order to push myself to reaching my goals.
2. Tell us about your most significant accomplishment. (250 word maximum)
The experience of being a manager at [former company] was invaluable, but often strenuous. During [former company]âs employee review period, I gave two employees below-average ratings, with one employee receiving the minimum overall score. Going through the process, I knew I felt that they had performed inadequately, but I looked at my own responsibility in their failures and struggled with finding the right sense of objectivity towards their work while being able to give constructive criticism.
After I gave the two employees their reviews, both were so upset that they refused to sign the review forms to acknowledge the sessions. Both felt that their performances were completely opposite of what I had rated them, and any discrepancies or issues were my own and not theirs. I spent the next few days thinking carefully about their comments to learn about myself as a manager. While I believed my scores were fair and honest, I was still disappointed in myself that I had been unable to help the employees perform better. I hoped the reviews would cause them to consider my thoughts as well as themselves carefully over time.
When I last spoke to my former manager at [former company], he mentioned that the two employees had been progressing on the issues I had raised. I find some sense of accomplishment in this because even if I will not be benefiting directly from the changes, I was able to be part of the process that led to their developments.
3. At Haas, we value innovation and creativity. How have you demonstrated these qualities in your professional or personal life? (250 word maximum)
For [former company]âs first videogame release, [some game], I was asked to develop a preorder campaign for our online store.
[former company] was limited by its small budget and relative anonymity in the gaming market, but I felt that people could help us market the game at low-cost virally. My feeling was that if we could make a personal connection to our customers, they would respond positively to our brand and products over the long term, evangelizing our products to a broader community.
I reached out to select gaming community websites and gave exclusive access to production materials and company employees. I developed the image that we were developing a game for these fans and inviting them to be an intimate part of the process.
At the same time, I opened a corporate blog on [social networking site], exposing the game and company to a new demographic. Using the concept of âfriendsâ in the [social networking site] community to create a more human rather than corporate image of the company, I provided behind the scenes access to company events, posted humorous pictures of employees, and wrote personal birthday wishes for friends. I wanted our company to connect to our fansâ lives as much as possible.
My efforts were completed without funding and the preorder program was a success; over the gameâs first month in release, the online store sold [X]% of all units sold in the market, an outstanding accomplishment (most companies depend entirely on retail sales) for direct sales in the industry.
4. If you have visited Haas, please let us know what about your visit made the most lasting impression on you. If you have not visited Haas, what steps have you taken to familiarize yourself with our MBA program? (250 word maximum)
âWe had cohort olympics. There was beer and kickball.â
Having gone to Berkeley for my undergraduate studies grants me an insight into the school, students, and surrounding community. I know, however, that my past does not necessarily give me an accurate assessment of who a Haas student is or what his life is like, and the same applies to the school website and program brochure.
To get a more intimate feel of Haas, I read every student blog I could find, uncovering revealing memories like the one above. I wanted to see impressions and experiences as students went through them, getting a feel of the impact Haas had on their lives. For some students, I got to read about their application process and see why they eventually decided on Haas.
I found that the people I was reading about were hopeful, energetic, and caring about other students. While hard working and accomplished, everyone was modest and simply trying to get better.
Haas has the type of student body that I want to meet and be part of. Their attitudes and motivations reflect my own, in the sense that they want to do well, but want to do so in a collaborative fashion so that no student gets left behind. In my long term plans of starting a business, I hope to find not only potential business partners from Haas, but life-long friends as well, and I feel excited about the opportunity to return to Berkeley.
Tags: and1, haas, mba, streetball, Work





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