The ME8 Martin Luther King Tribute (Monta Ellis’ New AND1 Shoe)

Monday, April 13th, 2009

And1ME8

And1ME8

Monta Ellis’ new tribute shoe, the ME8- I’m a fan! Less than 2000 pairs of his shoe were made in tribute to Martin Luther King, Jr. for the very affordable (well, ok, relative to other limited edition shoes) price of $129. The most I’ve ever paid for a basketball shoes is about half of that, $60ish dollars, and the most for any shoe was about $100 (Sean John Elite), which was a bit too much, though I did get a Diddy autographed picture (surprised me) included.

I like the idea behind the MLK tribute shoe a lot. It could be a great PR opportunity for And1, but while the proceeds from the shoe will be used to support “the community”, I wish I had a better understanding of how much and to whom, to which communities.

Plus, if there are less than 2000 of them, how much money can really be made available?

What would be nice is if sales for the shoe went directly to a Martin Luther King scholarship fund in inner cities or something similar. Or the development of basketball courts in traditionally poor areas.

Find retailers here: http://www.and1.com/tribute/retailers.html

I’d like to get this shoe, but it’s one of those things you can’t wear if you buy. So I think I’d go for it for $100 shipped, after a 20% off coupon that internet shoe retailers sometimes offer.

Go to And1 and learn more: http://www.and1.com/tribute/

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Football: The Beautiful Game (with Beautiful Commercials)

Saturday, July 12th, 2008

Nike’s Take it to Next Level commercial, directed by Guy Ritchie. This is what I wished Slam City with Scottie Pippen was gonna be 10 years ago.

This is simply….fantastic.

First person soccer + RPG + sports fantasy:

There’s also the Adidas Dream Big campaign.

There’s an entire set of commercials, click to search on YouTube. Here’s one:

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