Tag Archives | strategy

Facebook at Work, Market Analysis and Strategy [Suggested Approach]

A few months ago, I interviewed with Facebook and was ultimately rejected after several interviews. Just as I did with Microsoft and Minecraft, I was tasked with putting together a case study analysis, this time of Facebook at Work, Facebook’s new enterprise social platform. See my work and the prompt below:

Do you know what [email protected] is?
— It’s a use of FB products as an enterprise tool for productivity and how groups, messenger, events and the IT admin management layer of managing access can be utilized.

The ask – bring a few slides (4-6, not more) to share your perspective on this with Mark Zuckerberg, who wants to know if it’s a good idea at all and what to do with it?

We are already experimenting in small scale so external coverage is available to read up on.

Microsoft’s Strategy for Pushing Minecraft into Schools [My Suggested Approach]

After seeing this article (Microsoft Is Launching A Portal For Teachers To Use Minecraft In The Classroom) about Microsoft’s push to get Minecraft into schools, this reminded me of the strategy I put together as I interviewed for a role with the Xbox Minecraft team a couple of months ago. Although I was rejected, I still feel I was on to some solid thoughts, and I wonder how much of my strategy will be in the real one. You can see it below:


Context: Today, Minecraft is used as a tool by students and teachers to learn different subjects. Awareness of Minecraft is high. For the sake of argument, let’s assume that we are launching a new education specific version of Minecraft that leverages Minecraft IP and can be downloaded to be used in the classroom. Let’s also assume that today we are in 100 schools. We need to be in 10,000 schools in 2 years.

Question:  How would you grow the EDU business, taking us from 100 schools to 10,000 schools? You are not allowed to bundle. Everything else is on the table. In your answer, please (1) be specific about your strategy and execution, (2) quantify revenue gain, (3) be specific about your pricing/distribution decision – how and why you did you price the product the way you did, (4) highlight any risks that you see.

You are free to use any publically available data and to make any assumptions that you think are reasonable. Attached is a number of public sources on the entertainment industry. Friendly heads up – many are not applicable.